Amit Mehta is kind of a puss.

June 5, 2008 · Filed Under Cheese Please 

I’m all for hooking friends up with shoutouts and helping them pimp their new products/service/sites. I’m even cool with pushing affiliate products on blogs and such as long as they are honest in the reviews. I do it myself but usually only things I actually use and like. You know, try to be helpful while making some cash off it if others appreciate the advice.

I’m a nobody in the marketing sector and know less than most when it comes to affiliate marketing. But I’m experienced enough to see when someone bitches out. And in my opinion, Amit completely bitched out with his post about efficientPPC a while back.

I had been reading various reviews on both efficientPPC and speedppc for a couple weeks trying to decide between the two. Being a broke noob, I couldn’t afford both and I’m not even close to A-list freebie whore level yet.

Almost every REAL review I read showed why speedppc was the better of the two because of the many extra features and probably because it was the “original”. EfficientPPC was/is basically just a copy-cat. For my money I’d rather pay for and support someone who actually has some good original ideas. Otherwise you end up with software that is always trying to play catch up while the innovator comes up with the real ideas.

Now, I haven’t tried efficientppc myself so I can’t do a full side-by-side comparison myself and not even sure if I’d want to spend my time doing that. But based on the feature sets, actual user reviews of both apps and knowing that speedppc was the original is enough to make me choose it. Price is also up in the air because SppedPPC is a one time fee and while effiecientPPC has a one time fee that is a bit cheaper if you opt for the low initial payment with the monthly charges it could easily become much more expensive. All while getting a lot less features than SpeedPPC.

So why do I care if Amit would be biased towards his friends product since I am obviously biased towards SpeedPPC? Because he wrote this:

“Anyhow, I’m excited to announce that Felix has just released a new tool to build your PPC campaign at blazing speeds, called Efficient PPC, that puts speed ppc to shame.”

Why am I calling him out here? Because I tried calling him out on his blog but he was too much of a puss to let it through moderation and reply to it. I asked him what exactly it was that made efficient PPC put speed ppc to shame and basically said he was full of shit. I told him that I’d like to see a real review from him where he actually did a side-by-side review so he could show us why he feels Efficient PPC “puts speed ppc to shame”.

I don’t really care if he just wanted to pimp his friends software. I mean that is pretty much the way things work but for him to claim it is so much better and bitch out an not post my comment, well, I thought it was worth posting about.

I’m sure SpeedPPC would be open to providing their software for such a comparison, after all, it does have more features and is more useful. But my guess is Amit won’t be willing to do it considering him avoiding even my comment.

I’m obviously pretty biased about SpeedPPC but not because I am pimping a friend out but because it is a better value according to the many reviews I read. I also don’t have any problems adding my affiliate link for SpeedPPC since it’s a product that I honestly feel is good and worth it. But I don’t make any silly claims on behalf of my friend and if reading reviews isn’t enough for you then I would suggest that you try both out and compare them yourself.

If you are interested in one of these, here are the two places to start. It’s each of the site owners feature list where they compare their own software against the competitor/s. Of course you should be able to read between the lines where each highlights their advantages and ignores the parts where they don’t match up to the competition. But also look for what seems like conveneint missing features that the other software has.

SpeedPPC comparison chart

EfficientPPC comparison chart

Then make sure you spend some time reading real review of both, ideally from real people that have used both. It may be harder to find reviews that are not biased by the affiliate programs that each offers of course but there are some out there from well known marketers who did reviews without even using affiliate links. My post is an honest opinion, regardless of the affiliate link ;), but I haven’t actually used both so can’t compare them in a fair way. Of course, as should be obvious from my biased post, I did decide to go with SpeedPPC and completely happy that I did. I wonder if those that bought EfficientPPC based on Amits glorious review are as happy with their purchases.

Comments

5 Responses to “Amit Mehta is kind of a puss.”

  1. Jay Stockwell on June 5th, 2008 9:41 am

    It’s good to see someone calling Amit out on this. Most people are too busy blowing smoke, hoping guys like him will give a similar kind of leg up in the future.

    Loved this quote:

    ————-

    For my money I’d rather pay for and support someone who actually has some good original ideas. Otherwise you end up with software that is always trying to play catch up while the innovator comes up with the real ideas.

    ————-

    Not too many people seem to give a damn about the 6 months of testing it took to get to the point of public release. They’re just happy to jump on the coat tails playing catch-up.

    In a business where intellectual property is all we’ve got, there seems to be a flagrant disregard for it.

    That’s why we’re so passionate about protecting it and have worked hard to get a patent pending. Someone has to make a stand. Glad you have too! :)

  2. BackSeatDriver on June 5th, 2008 8:31 pm
    Hey Jay, thanks for stopping by. You must have yourself on google alerts lol ;).

    Yeah, I can understand wanting to support your friends and all but to make the claims he did and then avoid the comments is just BS.

    As far as efficientppc…from what I have seen so far, to know what features they will have in the next version I just have to look at what features are in the current, or past, versions of speedppc.

    From what I can tell Amit is overall a nice guy with lots of friends in general. But I was pretty disappointed seeing the post and it made me question every other suggestion he has posted so I lost a lot of respect/trust in one post.

  3. joe on June 10th, 2008 2:38 am

    off topic
    “Do you ever get bored making money and just think you have enough to relax? Besides your family and liking what you do, what keeps you motivated to work hard every day? I know I got a bit more lazy as soon as I was making enough to cover my bills…can’t imagine having TONS of money in the bank…I’d probably have to hire someone to MAKE me work lol”
    Ha, so true.

  4. Keith James Lock on June 22nd, 2008 8:30 am

    You know…that review on Amit’s site about EfficientPPC led me to buy speedppc. After reading all about the features of both, I knew speedppc was a better choice.

  5. BackSeatDriver on June 24th, 2008 12:22 am
    Hey there Keith,

    Yeah, I assume those that would spend that much for software would do their own research and see for themselves that speedppc offers much much more beyond just being the original innovator.

    But unfortunately, there are probably some people that just take the “super affiliates” word at truth and buy without doing research just because their trusted guru tells them it’s good.

    It’s not that efficientppc is bad but how he claims that it “puts speedppc to shame” which is unfortunate and pretty much showed me how much I should listen to and trust Amit Mehta…which is not at all now.

Leave a Reply