Microsoft Live lives but does it breath?
Who’s playing Who? Cheating to win…
Recently I read two articles about Microsoft aggressively taking market share with it’s Live search engine while google and yahoo seemed to be dropping (Computerworld.com and Informationweek.com). Both credited Lives’ growing to the Live Search Club (club.live.com) where users can earn freebies by playing games that are well integrated into the search engine.
I love the idea of earning prizes for searching while I am playing games and I am sure thousands of other people do as well as suggested by the spike Live has seen or by the popularity of other “incentivized search” clubs such as Blingo.com or SearchChips.com. Live Search Club has gone further though by taking the randomness out of winning and rather than earning credits to enter into raffles or searching at the right random time to win, Live Search Club gives tickets for games played witch are then used to order their freebies. Anyone can “win” using Live Search Club and Microsoft even makes it easy by giving you easy access to the answers. Genious.
What these two articles did not touch on or maybe just didn’t know about is that a quickly growing mass of enterprising game players have tired of earning a few tickets an hour and instead created “bots” and “macros” to play for them. And I don’t just mean a couple kids in Kentucky, I mean EVERYONE is jumping on the bot thing (more after the jump) Read more
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